Rheson - Sonam and Rhea Kapoor to launch their high street fashion brand "Rheson"

Rheson have partnered up with Shoppers Stop and will be launching in India soon. Their collection will start from RS 400. to RS 4000. This collection will consist of Indo- Western Wear including t-shirts, skirts, tops and swears available in all sizes from XS to XL (UK Size 6 – 16). With new pieces available every few weeks.

And guess what their collection will be available to ship worldwide!! Sonam Kappor mentioned in her Times Of India Interview that she wants to make young girls realise that you don’t have to spend money to look stylish. It’s like accessible, affordable glamour. I for one cannot wait till their collections comes out and take advantage of the international shipping avaliable.

Rhea: Sonam and I have been working on this for years, literally. Sonam had a lot of offers to become the face of a brand and be their ambassador, but we never wanted to do that. We have been working together and I have been styling Sonam for years. There are so many girls who follow Sonam's fashion on social media. But we never wanted to just put our names on something and call it ours.

Sonam: We wanted to work on something that is owned by us and had our personal touch on every level. So finally, we got a true partner in Shoppers Stop, as they saw the potential in this and we are finally launching in India in September this year. Our brand is called Rheson, a combination of Rhea and Sonam, phonetically pronounced reason. It's a high street fashion brand meant for real Indian girls. What will the pricing be? Rhea: Starts at Rs 400 and will go up to Rs 4,000.

What kind of clothes will it be? Rhea: Indo-Western and separates that means individual pieces of skirts, T-shirts, tops and sweatshirts. Sonam: We wanted to make it fashionable for real girls, but also make it affordable. But besides being aspirational, it should also be something that every girl should want to wear and feel comfortable and beautiful wearing.

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